The Public Theater Lobby, USA
The lobby of the Public Theater has been transformed into one of New York’s most vibrant and welcoming spaces for theatergoers. As part of a major renovation by Ennead Architects, Pentagram’s Paula Scher has created a program of environmental graphics for the space that integrates her iconic identity for the Public into the architecture of the theater itself.
The renovation opened last fall, but the graphics program was initially incomplete as elements have been gradualy installed throughout the season. The major work on the lobby is now complete, and Scher and her team continue to put finishing touches on other parts of the project.
For the exterior, Scher and her team designed a new marquee canopy that dramatically renders the Public logo in glass over the steps of the entrance. To win approval by the city’s Landmarks Commission, the awning is only connected to the building at two points. The letters of the logo are clear and transparent, reversed out of the custom frit pattern of the glass. Remarkably light and airy, the canopy provides a monumental entrance feature but does not significantly alter the appearance of the historic façade. The awning is accompanied by illuminated poster boxes that run along the street in front of the theater.
Inside, the environmental graphics inventively marry type and architecture to make the Public identity feel like an integral part of the building. Scher’s graphics for the Public are recognized for their expressive use of typography (set in Knockout, the font of the identity), and here the type performs in the space, guiding theatergoers and setting a friendly tone that invites audiences to linger.
The reconfigured lobby centers on a circular front desk that features a dimensional, large-scale version of the Public logo. Scher helped commission a chandelier-like multimedia sculpture designed by the artist Ben Rubin that hangs over the desk. Called the Shakespeare Machine, the piece randomly generates phrases from Shakespeare’s works (also set in Knockout, a specific dictate of the project) and is flanked by projections that provide information of current productions. The box office at the back of the lobby features a colorful collage of sniped Public posters from the past two decades.
For donor recognition signage, Scher created a dimensional installation that presents donor plaques as bricks that extend from an arrangement in the wall. The bigger the gift, the bigger the brick. Other donor signage appears as supergraphics on the doors to the various theaters, acknowledging specific gifts for the various performance spaces.
Project Team: Paula Scher, partner-in-charge and designer; Drew Freeman, Courtney Gooch and Rafael Medina, designers.