The Hepworth Wakefield, UK
by A Practice for Everyday Life
The Hepworth Wakefield is the UK’s largest purpose-built museum outside of London. Situated in the birthplace of sculptor Barbara Hepworth, it exhibits her work alongside that of other British modernists and contemporary artists. A Practice for Everyday Life was commissioned to design the identity, wayfinding & signage, website, printed materials and permanent exhibition graphics for the institution.
The identity and bespoke typeface we designed for The Hepworth both echo the angular shapes from David Chipperfield Architect’s minimalist gallery building. We chose a colour scheme inspired by oxidised metals and the effects of the weather on the surfaces of Hepworth’s works, and the forms and shapes within her sculptures informed texture and patterns used throughout the brand identity and printed materials.
The signage and wayfinding scheme for The Hepworth was based upon the bespoke typeface APFEL created, which echoes the angular shapes of the gallery itself and the rooftops of the surrounding industrial buildings. A clean and integrated feel was achieved by applying the signage to the building and its surroundings as directly as possible—printing straight onto surfaces and sandblasting into the concrete walls of the structure, to create a quietly assertive scheme.
(Typeface designed in collaboration with Emma Williams)