Design Museum London, UK
by Graphic Thought Facility
Founded in London in 1989 as the first museum of modern design, the Design Museum covers product, industrial, graphic, fashion and architectural design.
When commissioning this identity, Alice Rawsthorn, then the Design Museum’s new director, asked Graphic Thought Facility for something ‘more engaging, dramatic and provocative’ to reflect the institution’s own eclectic definition of design.
GTF worked with illustrator Kam Tang, juxtaposing simple typography with an exuberant and flexible array of line illustrations, suggestive of the various disciplines, genres and ‘isms’ of design.