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EMAIL: info [at] graphicambient [dot] com
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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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La Colonia de las Americas, México

by Boa Mistura
2013
 
 
La Colonia de las Américas (Américas Neighborhood) is located on the outskirts of Querétaro (México). It is a humble community of working class people consisting of housing (much of which is self built) and small business: ‘misceláneas’ (grocery stores), taquerías, and cantinas.
 
Américas is located across two sides of a hill, and has a ‘boomerang’ form overlooking the two main highways of the state: the ‘5 de Febrero’ road and ‘Bernardo Quintana’, which converge exactly at the apex of Las Amércias, as a result the neighborhood is seen daily seen by thousands of people from the highways.
 
In november 2013 Boa Mistura began work on a landscape intervention that reinforces the concept of ‘identity’ in the neighborhood. The first phase saw volunteers paint over 30 buildings with bright colors and forms inspired by the art of the Otomí, an indigenous people hailing from the same part of mexico.
 
The second phase of the project will begin in September 2014 and and continue intermittently until all 1074 buildings have been re-painted.
 
Project Credits
Proart Foundation
ICCAD (Instituto De Creatividad, Cultura, Arte y Desarrollo De Querétaro)
Montana Colors
Sayer Paints
Auriga Cranes
 

All photos and text are property of Project Authors unless stated otherwise.