1984 Los Angeles Olympics, USA
by Los Angeles 84 Design Team
The Los Angeles Olympics was not government backed, therefore it had a much lower budget than many of the previous and subsequent olympic games.
The Los Angeles Olympic Committee Chairman, Peter Ueberroth turned to Jon Jerde and David Meckel to design the architecture for the games. Their solution consisted of mostly temporary and existing venues, built from or expanded with scaffolding, sonotubes, fabrics and mesh paneling. Altogether 130 sites were scattered across Southern California transforming the area into a cohesive Olympic community – that had the look of a town festival.
The graphic design for the event by Sussman/Prejza created a memorable image that celebrated the rich diversity of californian culture. A color palette consisting of magenta, yellow, vermillion, aqua, green and white set the celebratory tone. The stars and stripes from Robert Miles Runyan’s logo were incorporated into the many environments together with the official pictograms designed by Keith Bright creating what could best be described as ‘graphic architecture’.
Architecture: The Jerde Partnership, Inc.
Graphic Design: Sussman/Prejza
Logo: Robert Miles Runyan & Associates
Pictograms: Keith Bright
Info, credits and reportage via Design Quarterly 127 published by the Walker Arts Center.
All images courtesy of Sussman/Prejza
Deborah Sussman Loves LA
WUHO gallery, LA
Dec 12, 2013 – Jan 19, 2014