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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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Platform, USA

by Pentagram
2013
 
 
Eddie Opara from Pentagram and his team designed the identity and website of the new non-profit organization Platform, as well as the graphics for the first Platform Summit.
 
 
This organization is focused on underrepresented groups such as African-Americans, Latinos and women in the fields of technology and entrepreneurship to increase interest and participation.
 
 
The identity establishes an iconic, memorable brand for the organization and its initiatives, incorporating bright colors being a basic element of the website. The logo uses the futuristic, techno font ThreeSix 11, designed by MuirMcNeil. The wordmark was extended so it can be used in different situations, in an endless variety of forms and shapes. Using the nature of the font, the designers developed a series of unique icons.
 
 
The website, optimized for mobile devices, places content in blocks creating bright patterns, eventually hosting a large library of videos of ideas, blog posts, etc.
 
 
Each Summit will have its own graphic look that is used in conjunction with the Platform identity, and for the first conference, the materials were produced in a strong, simple black and white, with typography set in the font New Rail.
 
 
Links
www.pentagram.com
www.behance.net

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