The global pharmaceuticals and consumer healthcare company GlaxoSmithKline hired Pentagram’s Michael Gericke and his team to design large-scale environmental graphics for their US headquarters.
Working along with Associate Don Bilodeau, GSK and Francis Cauffman to develop the building’s graphics, Gericke managed to encourage a sense of ‘team work’ since the workspace is completely mobile and no one has assigned work areas.
Inspired by the idea of connections, with dot-to-dot networks they designed large scale graphics that form images that transmits and suggests collaboration, interaction and creativity.
Many of the surfaces serve as boards since they are made of magnetic dry-erase wall coverings, being useful at brain-storming sessions.
The colour palette of the graphics has been coordinated with the furnishing, interior finishes and wall coverings.