As part of PentaCityGroup, Pentagram helped design the graphic language for the new program WalkNYC, along with wayfinding specialists CityID, industrial designers Billings Jackson Design, engineers and urban planners RBA Group, and cartographers and geographic information specialists T-Kartor.
This program consists on pedestrian maps that makes it easier to navigate the streets of New York, encouraging people to walk, bike and use public transit.
The maps are already installed in over 300 kiosks of the CitiBike bike-share program, and the New York City Department of Transportation unveiled the first signs in Chinatown.
The first phase will be implemented this summer in Midtown Manhattan, Prospect Heights in Brooklyn, and Long Island City in Queens. More will follow in the next year around the city.
To give the program its unique look, but keeping in line with the branding of the New York subway system (which was originally designed by Massimo Vignelli and Robert Noorda at Unimark using Helvetica), Monotype created a custom version: ‘Helvetica DOT’, which makes all the font’s square dots round, giving the program its own unique look. Alongside, Pentagram designed a unique system of icons for the maps, including the drawings of the landmark buildings.
The maps are printed on clear vinyl, which is applied to the second surface of the glass. The vinyl is easily removed and the glass reused for any updates to the map.
Since Pentagram also designed the identity for the program, any maps that use graphic language of the program as ‘official’ city maps, the logo will be used to endorse them.
PentaCityGroup will continue to collaborate with the New York City Department of Transportation on the following stages of this project, applying its use in all other platforms, such as mobile, digital and print.