by Bread Collective
2012
 
 
Bread Collective proposed painting a 100-metre long mural about Hackney Wick, leading to the Olympic Park in east London, to improve an unloved street. The six-month project involved various workshops, interviews, research and a blog-style website and social media to engage the local community.
 
The final outcome draws on the rich industrial past of the area, which had previously been a centre for production and innovation, and is currently going through regeneration due to the 2012 Olympics. The hand-painted typography references the vintage signage seen on old factories and canal boats nearby and uses paint from the Forest Recycling Project.
 
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