CLOSE X
INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
CLOSE X
EMAIL: info [at] graphicambient [dot] com
CLOSE X
CLOSE X
INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
CLOSE X
EMAIL: info [at] graphicambient [dot] com
CLOSE X

1968 Mexico Olympics, Mexico

by Mexico 68 Design Team
 
 
The starting point was the mandatory five-ring logo that identifies the modern Olympic Games. It was the realisation that the geometry of the five rings could be expanded to generate the number ’68′, the year of the games and with the addition of the word ‘Mexico’ the logotype was created.
 
Mexico 68 clearly identifies the country, the year and the event. The distinct geometric forms suggest early Mexican cultures and Mexican folk-art, and the final design references 1960′s Op Art.
 
 
Program Director
Pedro Ramirez Vázquez
(Chairman of the Organizing Committee)
 
Design Team Directors
Urban Design: Eduardo Terrazas
Olympic Publications: Beatrice Trueblood
Student Design Team: Manuel Villazon
Special Projects: Peter Murdoch
Graphic Design: Lance Wyman
 
Graphic Design Team
Lance Wyman, Beatrice Colle,
Jose Luis Ortiz, Jan Stornfeld
 
 
Images courtesy of Lance Wyman

Compass sketch by Lance Wyman
5 stages of the Mexico 68 logo
Numeral Logo and Logotype
Wall mural
Logo sign at the Olympic Stadium
Logo sculpture at Chapultepec Park, Mexico City
Mexico 68 typeface
Various venue names set in the Mexico 68 typeface
Color studies by Lance Wyman
Color studies by Lance Wyman
Color variations of the logo
Cultural program cover
Mexico 68 Sports Pictograms
Lance Wyman photographing the sports pictograms
Mexico 68 Cultural Icons
Mexico 68 Service Icons
Silhouettes used on signage and tickets
Aztec sundial poster
Exhibition stands – the forms of these towers is inspired by the Toltec warrior statues in Tula, Hidalgo
Exhibition stands assembly tests
Information stands
Each venue and main roads in the city were color coded using banners which hung from lamposts
Colored banners, the dove motif represented the 68 games message ‘All is possible in peace’
Diagram showing the structure used for signage used around the city and at sporting events
Examples of the civic and event signage
Environmental graphics surrounding the Olympic Stadium
Environmental graphics surrounding the Azteca Stadium
Inflatable balloons with the Mexico 68 graphics were used as a cost effective way to apply the brand to many different types of spaces
Tickets
Commemorative postage stamps
Mexico 68 memorabilia
All photos and text are property of Project Authors unless stated otherwise.