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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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Vancouver Winter Olympics 2010, Canada

by Vancouver 2010 Design Team
2010
 
 
The Vancouver 2010 Look of the Games identity system was developed by Jason Esteban, Jackie Boucher, Mélanie Kimmett, Ben Hulse, Karen Clark, Shawn Parkinson, and Chloé Douglas. Design direction by Leo Obstbaum. The look of the Games was evolved from Pre-Games look concepts and palettes developed by Karacters Design Group.
 
Development on the graphics for Vancouver 2010 began nearly 3 years prior to the Games with ethnographic field trips, library research, and consultation from former Olympic Design Directors.
 
The Vancouver 2010 Look of the Games speaks to the region’s unique intersection of urban and natural environments, diverse cultures, and west coast aesthetics. The system contains 3 core elements: dynamic foundation lines, inlayed textures/patterns, and overlaid illustrations of uniquely interpreted regional and national iconography.
 
One of the key image elements of the Olympics, pictograms are traditionally used for wayfinding, advertising, broadcasting and souvenirs. Our concept was to push detail and usability to new heights by developing two core levels; a basic silhouette set for wayfinding and small application, and a highly detailed set to integrate with Look of the Games on everything from merchandise and mobile apps to big screens and building wraps.
 
The work was experienced by millions locally and watched by billions globally. Apart from adorning the Olympic venues inside and out, the 2010 Look of the Games extended through the city on banners, fences, and buildings. The applications were countless from pens, posters, apparel, and sporting equipment to airplanes, ferries, zambonis, and thousands of vehicles.
 
 
Photos
Sterling Lawrence, Rick Collins,
Ben Hulse, Steve Simon, Blake Jorgensen.
 
Photography and text
courtesy of Ben Hulse

All photos and text are property of Project Authors unless stated otherwise.