Meat Market, UK
by Shed & Ilovedust
Following the success of London’s hippest meat hang-out MEATLiquor, leading interior architects Shed have embarked on the next permanent incarnation; Meat Market. This sister eatery to MEATLiquor extends across 70sqm and occupies a series of disused, fast-food outlets which Shed have transformed into a meat-lovers paradise.
Situated in Jubilee Hall, Covent Garden and in line with a design ethos which means that no two venues will look the same – Meat Market’s rich aesthetic is inspired by its bustling market surroundings and the interiors of a butcher’s kitchen. The space is brought to life through blood-red colour palettes, butcher block table-tops, lab stools, white tiles and red powdered, vintage school chairs. This narrow restaurant was deliberately constructed to facilitate movement and eliminate queues, aided by the clear layout, hanging signage and oversized neon arrows set above the scenery.
Ilovedust was again commissioned by Shed to develop the visual narrative and the result is a sea of overhead signage, used to inject personality, showcase Meat Market’s menu and highlight the restaurant’s Meat Wagon history. The signs cleverly bringing the space to life through tongue-in cheek humour and saucy overtones which play on the name Meat Market to shower the space in cheeky, sexual innuendo.
‘Working with Shed and the MEAT team always makes for some of the most interesting projects. Their dark, tongue in cheek humour plays well with our lust to create new and exciting design work that we don’t have to take too seriously. The calling card and personal ads was a really nice aesthetic to explore.’ Ilovedust
Shed say of the project, ‘The next chapter to MEATliquor, Meat Market provides the perfect platform to continue the Meat wagon story. A concept saturated in tasteful inappropriateness where Jubilee hall and its chaotic charm offer a brilliantly apt backdrop.’