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Roppongi Hills, Japan

by Barnbrook
2003
 
 
Roppongi hills is the largest post war development in Tokyo. The logo and corporate identity try to reflect the diverse things that go on in Japan. The solution is to have a series of logos rather than just one. All of the logos have the same basic structure to link them visually together, but all have enough difference to show diversity and make the visual identity less authoritarian.
 
 
Links
www.barnbrook.net

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