Annenberg Community Beach House, USA
The Annenberg Community Beach House is a public historic, swim and event space. The main building on the site, now used as the public pool house, was designed with modernist vertical columns echoing the architecture of the original mansion that once stood in its place.
AdamsMorioka developed an iconic identity for the Beach House that also uses the architecture as inspiration, paired with a bright, optimistic color palette inspired by the original pool tiles. The stripes of the main identity morph into simple beach and pool inspired objects, like beach balls and umbrellas.
The final signage system includes all major identifying, wayfinding, and code-required signs. Many interpretations of the main identity’s stripes can be seen throughout the space, from alternating painted returns on the monument sign, to multi-color letterforms, to colored panels housing the safety information for the pool area. The beach ball is also utilized as a marker to signify all of the main entrances to the site.
All of these elements come together to create a welcoming signage and wayfinding system that preserves the historical value of the Beach House while beginning a new era for public use.