by Graphic Thought Facility
2002
 
 
For five days each year, Frieze Art Fair is held in a temporary structure in London’s Regent’s Park. Confidently embracing the transience of the event, the folded cardboard signage system is unapologetically temporary and highly practical. Small bands of florescent colour distinguish each of the avenues and provide a means of orientation.
 
Links
www.graphicthoughtfacility.com
www.friezeartfair.com