Minesota Zoo, USA
by Lance Wyman
The Minnesota Zoo logo fuses a moose (an important state animal) with the letter ‘M’ for Minnesota. This symbol sets the tone for the rest of the zoo’s visual communication.
The five major zoo trails are identified by numerals, each of which incorporates the image of an animal resident of that trail:
1 (Ocean Trail) Whale
2. (Tropics Trail) Tropical Bird
3 (Minnesota Trail) Beaver
4 (Discovery Trail) Monkey
5 (Northern Trail) Camel
The signage and printed maps use the ‘guide bird’ (a combination of an arrow and a bird in flight) – to direct pedestrians and traffic throughout the zoo.
The basic graphic color scheme of the zoo identity is is black-and-white against a charcoal background. Thus, although all signs are clear and easily legible, they are quite subtle.
In addition to the zoo symbol and logotype and identifying symbols a complete custom typeface was designed to be used on all signage and printed communication.
Norwich University College of the Arts
is currently hosting ‘You Are Here’
an exhibition of Lance Wyman’s work.
The show will run until June 9, 2012.
More info here.
All images courtesy of Lance Wyman