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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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ASICS Offices, Austrailia

by THERE
2011
 
 
Working in collaboration with Watermark Architecture, the brief asked for the branded office environment to highlight the company’s dual focus of ‘movement and technology’ – reminding staff of the core brands values whilst simultaneously providing a stimulating space for visitors and staff alike.

 
 

The state of the art 3,000sqm facility offers a gym, Japanese garden, VIP luxury lounge, a mini football field, 30m running track, table tennis court, games room and five specific sport themed meeting rooms. We took our inspiration from the numerous innovative aspects of ASICS sporting footwear & apparel and created an organic yet quite technical looking graphic overlay. This is a great case study of how to turn an office into a branded environment – above simply using graphics, but also breakout and activity areas, mixed use spaces and even an innovative approach to flooring.

 
 
Links
www.there.com.au
See more images of the project here

All photos and text are property of Project Authors unless stated otherwise.