Ebbsfleet Valley, UK
by Hat-Trick Design
In 2001, Land Securities acquired Ebbsfleet Valley and announced one of the most exciting opportunities for urban regeneration that the UK had seen in decades. Since then, work has continued at pace to regenerate the former brownfield site into a blank canvas for commercial and residential development. Land Securities required a piece of collateral to tell the ‘story so far’ of the project, and one that showed its investment potential in the short-, medium-. and long-term.
The Ebbsfleet Valley site was treated as a giant canvas to display seven earthworks, each illustrating a key point of the development. Using the site this way allowed photography to do the job of ‘selling’, impressing the sheer size of the site and its surface offer. The back section of the brochure delves into more detail. Facts and figures, plans, details of infrastructure are all explored across the same seven key values.