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EMAIL: info [at] graphicambient [dot] com
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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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Camper Together, Netherlands

by Alfredo Häberli
2012
 
 
The glass-fronted Camper store by Alfredo Häberli in Rotterdam’s pedestrianized Lijnbaan adds a vibrant splash of color to its surroundings.
 
 
A graphic pattern of electric blue dots covers the front windows, while zingy stripes of colour coat shelves and Camper’s signature red coats the floor. Inside, large white fish motifs continue Häberli’s aquarium concept, which he first used in Camper’s shop in San Sebastián, Spain.
 
 
‘We tried to achieve as much exterior projection as possible, installing large windows and using the configuration of the premises – an island in the middle of the street – to convey the impression of an aquarium,’ Häberli says. ‘The closer one comes, the more the eye is drawn to the most important part: Camper shoes. With their shapes, materials and colours they look like coral, algae or exotic shellfish floating in a large aquarium.’
 
 
Häberli has also designed Camper stores in Paris, Rome, Barcelona, Valencia, London, Naples, Málaga, Seoul and San Sebastián.
 
 
Photos
Sánchez y Montoro
 
 
Links
www.camper.com
www.alfredo-haeberli.com

All photos and text are property of Project Authors unless stated otherwise.