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EMAIL: info [at] graphicambient [dot] com
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INFO: An archive of environmental graphics, wayfinding systems, signage, murals and graphic interventions.
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EMAIL: info [at] graphicambient [dot] com
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Cardinal Café, UK

by Hat-Trick Design
2008
 
 
Cardinal Place, a large commercial development in Victoria (500,000 Sq Ft) opposite Westminster Cathedral, has a vast reception area, within which a café was built for the workers on the entire estate. The brief was to create the name and branding for this café, including signage, wall graphics, crockery and other collateral.
 
 
A character was created using a cardinal bird for inspiration, which not only shares its name with the location but also lent the café its name: Cardinal Café.
 
 
Using a character meant that vibrancy and activity was created in the cafe area, keeping it distinct from the corporate reception area. Graphics were applied using vinyl, which is easily updatable, allowing for the birds to ‘move’ around the area over time.
 
 
Applications included: mailers, signage, cups and saucers, napkins and tablecloths.
 
 
Project Credits
Creative Director: Gareth Howath
Creative Director: Jim Sutherland
Designer: Adam Giles
 
 
Links
www.hat-trickdesign.co.uk

All photos and text are property of Project Authors unless stated otherwise.